• Bni Meeting Purpose And Overview

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• The purpose and overview of BNI is to increase business for its members. The primary core value of BNI is “Givers Gain” so when you give referrals to others they are motivated to give back to you as well. Time is priceless. Once you have spent it, it’s gone and cannot be returned.
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The purpose of networking is not to sell something. It is to build relationships. We shouldn’t confuse direct sales with the time and effort it takes to educate referral partners.

The objective of meeting here every week, and especially during one-to-ones in between meetings, is to form trusting relationships with other people so they feel enthusiastic about referring you. Remember that the vast majority of income generated by our chapter does not come from doing business with each other.

It comes through doing business with people we refer to each other.

So how does it work? Think of the letters VCP.

V stands for visibility. People have to know your name and what you do. That is being visible. And that is where you are when you first join a BNI chapter.

Then comes C, for credibility. Credibility is formed when people feel that you are a good person, they like you, they feel you are good at what you do, and, most important, they feel you have the ability to make their referrals really happy with your product or service. Credibility is the time consuming stage. It takes active participation in the weekly meetings and lots of one-to-ones. How much time? At the MSP training I went to when I started BNI the trainer threw out the number 9 months before this starts to happen. I asked why. He said he didn’t know, it just seems to happen like that.

The last letter is P, for profitability. You have established your visibility. People know who you are and what you do. You have established credibility. They know you are good at what you do. Now they start to refer you to their friends and business contacts. That results in new business for you and, of course, more profit. The funny thing here is that profit is kind of a by-product of the first two stages. If visibility and credibility are well established, the referrals will just start to come.

Dragon ball fusion. So now it becomes pretty clear the difference between selling and networking. Selling is effort to make a sale. Networking is effort in forming relationships with the assumption that referrals will follow. It is important to understand this difference, especially for new members who may want to see immediate results to their bottom line. Profitability will come, but it takes time and effort to create the relationships that will make that happen.

Bni Meeting Purpose And Overview